Hi, I'm Pihsu, 10+ years of experience in UX design.
Previously design lead at PayPay.
Currently design manager at SmartNews.
APP
PayPay Wallet
Transform PayPay from a payment app into a banking app.
APP
PayPay 360 Pay
A new way to pay that reduce wrong payments by 32%.
Design System
Leadership
PayPay Design System Enhancemant
When our team size increased from 7 to 15, all designers ended up getting busy. The design consistency and workflow became a new blocker for our design quality and speed.
APP
Leadership
Richart Bank
I led a team of three designers to design a new bank for the younger generation from scratch.
APP
KKBOX Search
Enhancing the music searching experience in two weeks.
APP
Founder
2013
Hi Money
A new product to help track expenses, designed from a user aspect.
User Research
Music
User Research for Expanding the Singapore Market
Our data showed that KKBOX users in Singapore used the app less frequently. We interviewed eight users to understand why and to identify potential opportunities.